Eastman Naia has secured its fourth consecutive ‘Dark Green Shirt’ rating in Canopy’s Hot Button Report at the 2025 Textile Exchange Conference in Lisbon, further advancing its ambitious sustainability targets for the 2025–2030 period.
The Dark Green Shirt is Canopy’s highest recognition, annually ranking man-made cellulosic fiber producers on key factors like forest conservation, responsible sourcing practices, and supply chain transparency. This repeated honor confirms Naia’s continued leadership in environmental stewardship, establishing it as one of the most trusted and transparent fiber platforms in the industry.
The award announcement was timed with the release of Naia’s 2025 Sustainability Progress Report and the unveiling of its updated 2030 sustainability goals. These new targets focus on critical areas, including climate mitigation, circularity at scale and social impact.
These milestones collectively emphasize Naia’s long-term commitment to delivering measurable, transparent progress across the entire value chain and working to reshape the materials economy for the better.
At the conference, Naia also showcased few more versatile fibers including the Naia On the Move featuring the high-performing Naia Renew staple fiber, Naia Denim which blends comfort and circularity for authentic, fashionable denim applications and the new Naia GlowNow fiber to promoteits signature filament yarn for women’s low-impact fashion.
All Naia fibers are sourced from sustainably managed forests. Furthermore, products made with Naia Renew contain 40 per cent GRS-certified recycled content achieved through Eastman’s advanced molecular recycling technology.
Founded in 1920, Eastman is a global specialty materials company dedicated to enhancing the quality of life in a material way. Headquartered in Kingsport, Tennessee, US, the company works with customers to deliver innovative products while upholding a strong commitment to safety and sustainability. The company employs approximately 14,000 people worldwide, serves customers in over 100 countries, and generated revenue of approximately $9.4 billion in 2024.
