At this year’s Kingpins New York event, Eastman Naia showcases a four-look denim capsule collection made with Naia Renew- a circular cellulosic fiber produced using 60 per cent sustainably sourced wood pulp and 40 per cent GRS-certified recycled waste.

A collaborative effort with a global leader in sustainable denim manufacturing, Advance Denim and LA-based denim designer Loren Cronk, this collection seamlessly merges fiber innovation, responsible production, and bold design, aiming to transform denim from the inside out.

The heart of this collection is Naia Renew, Eastman’s circular cellulosic fiber produced from 60 per cent sustainably sourced wood pulp and 40 per cent GRS-certified recycled waste. The fiber is created using Eastman’s carbon renewal technology (CRT), a molecular recycling process that breaks down hard-to-recycle waste into its basic building blocks, creating an acetyl stream for new cellulose acetate fibers. This results in a high-quality fiber that offers both creative versatility and strong environmental responsibility.

The capsule collection brings Naia Renew fiber blends to life, making a bold, interactive statement in denim design. It encompasses three key style expressions - authentic, fashion, and performance - presented through four complete looks. Each style is crafted using Naia Renew fiber blends to provide exceptional wearing comfort, thanks to the fiber’s key benefits: cottony softness, breathability, lightweight feel, and moisture management. This combination ensures each look delivers not only standout style but also lasting comfort throughout the day.

For an authentic feel, the collection pairs Naia with cotton, resulting in a familiar, soft handfeel. The fashion look opts for a more elevated finish by blending Naia with lyocell. Meanwhile, the performance design infuses Naia with polyester, offering enhanced durability, odor management, and comfort ideal for all-day wear.

Each piece in the collection serves as a narrative canvas, making the technical qualities of the fibers - such as breathability, softness, and performance - visible and tactile. The collection embraces an inside-out design approach, showcasing the light blue weft made with Naia Renew, which is typically hidden within the fabric. By exposing this inner structure, Cronk creates a striking visual contrast.

As demonstrated at Kingpins New York, Naia Renew fiber blends exceptionally well with natural fibers, other man-made cellulose fibers (MMCFs), synthetic fibers, and various content yarns. This versatility makes it an ideal ingredient for denim, combining denim’s sustainable and stylish look with surprising, undeniable comfort for the wearer.