Ermenegildo Zegna, the Italian manufacturer and retailer of luxury menswear has sold Agnona, its women's ready-to-wear brand specialized in knitwear. The company has nonetheless maintained a 30 per cent minority stake in the label. The brand's new owners are the husband and son, respectively, of Laura Zegna, who represents the third generation of the family to lead the company. The brand's current CEO Alessandra Carra, has led the label for the last six years. Simon Holloway, the Anglo-American designer, who has held the role of creative director at the brand since 2015, is leaving the company to focus on new professional challenges.

Since acquiring the historic manufacturer Laneri Agnona, a specialist in women's knitwear, in 1999, the Zegna group has never really succeeded in relaunching the brand, which was founded in 1953 and has been hosting runway shows in Milan since September 2018.