Today, EURATEX (the European Apparel and Textile Confederation) and AMITH (Association Marocaine des Industries du Textile et de l'Habillement)signed a Memorandum of Understanding (MoU) during the 21st Maroc in Mode (MIM 2024) event in Casablanca, aiming to strengthen ties between European and Moroccan textile industries. This agreement seeks to foster collaboration on sustainability, regulatory alignment, and trade competitiveness.

The MoU highlights mutual goals, including promoting sustainable and circular industry practices, improving regulatory frameworks, and enhancing the business environment across both regions. It underscores a joint commitment to advancing competitiveness under the updated Pan Euro Med (PEM) Convention rules, set to take effect on January 1, 2025.

The partnership enables new channels for information sharing on industrial technology, cross-border business initiatives, and joint skill development projects, setting a foundation for a robust and resilient Euro-Mediterranean textile sector.

EURATEX President Mario Jorge Machado emphasized that the collaboration with AMITH aims to bolster the textile sectors in both regions with a focus on sustainability and competitiveness. AMITH President El Ansari Anass noted that the MoU supports AMITH’s mission to drive the Moroccan industry towards greater excellence and sustainability.

This MoU marks a pivotal step towards creating a sustainable, integrated textile ecosystem in the Euro-Mediterranean region, opening fresh opportunities for growth and innovation under the PEM framework.