Eurovet’s new industry website project is taking shape. It is set to be launched between October and December. The project’s objective is to concentrate on one single website as much information as possible on exhibitors from Eurovet’s industry shows, including the Salon International de la Lingerie, Mode City, Curve and Interfilière.
Eurovet has a wealth of material to share, since it operates across the entire pipeline as well in different continents. Eurovet’s main focus is the trade show business.
The website will act as a link between brands and suppliers, wherever they are, provided they have exhibited at one of Eurovet’s shows, to begin with at least. Other, non-exhibitor companies may in future be able to access the website by paying a fee.
The website will also be a communications tool, allowing each exhibitor to tell its story and showcase its range, as though in a virtual showroom. For the time being, the website is conceived as a B2B platform, but it could afterwards open up to the general public, as a sort of wealth of the lingerie and swimwear world.
It would be a way of extending the trade show experience by providing a year-long service, as well as an image-building tool for brands.