eVent Fabrics, a global leader in waterproof and breathable fabric technologies, has announced a bold brand evolution with the introduction of its new tagline, ‘Defy the Elements.’ This marks a renewed focus on sustainably-minded performance innovations designed to empower outdoor enthusiasts to embrace any weather.
“Our relentless pursuit of excellence ensures every fiber, weave, and layer stands up to nature’s harshest conditions,” said Chad Kelly, President of eVent Fabrics. “The ‘Defy the Elements’ tagline encapsulates our dedication to innovation and quality, providing users the confidence to face torrential rain, biting winds, or extreme temperatures while staying comfortable and dry.”
This tagline bridges eVent’s mission to craft cutting-edge, high-performing materials with its commitment to supporting adventurers who refuse to let weather dictate their plans. From hiking and climbing to skiing and cycling, eVent’s advanced laminates are designed for a broad range of outdoor activities.
The new tagline will feature prominently on hang tags, brand collateral, and communications, embodying eVent’s vision of inspiring confidence in both loyal customers and new audiences. By combining innovative technology with a user-centric approach, eVent Fabrics is set to redefine outdoor gear performance for the modern adventurer.
