Evrything, Sustainable Apparel Coalition and Avery Dennison have gone into a partnership. The partnership explores how suppliers, manufacturers, retail brands, and consumers can access and engage with sustainability information by interacting with digital identities on products.

This collaboration begins with the launch of a smart products pilot program leveraging Evrythng’s platform and Avery Dennison’s sustainable unique identity labels coupled with SAC’s industry-leading Higg Index.

The pilot program enables participating brands to test how Higg’s performance information can be shared directly to consumers and other stakeholders via unique digital identities and smart labels on products.

Through global packaging partnerships, Evrythng enables brands to digitize their products at the point of manufacture with software identities in the cloud. These products allow brands the ability to capture and share sustainability information anywhere in the supply chain—delivering incremental business value while providing consumers with greater product transparency, which they can use to make informed purchasing decisions rooted in sustainability.

Through the partnership with the Sustainable Apparel Coalition and Avery Dennison, Evrything gives apparel brands the ability to explore how to use cloud-connected digital identities on their products to be increasingly transparent with consumers about their sustainability credentials in order to build and strengthen their direct customer relationships.