Expanding its retail presence in Europe in Europe, footwear and apparel Skechers has launched a new concept store on the Corso Buenos Aires in Milan.
Spanning 294-sq-m, the store features a mid-century design and sustainable LED lighting made from EU biopolymer materials. It offers Skechers' full range of lifestyle footwear, along with dedicated sections for performance, apparel, and accessories, catering to fashion, sport, casual, work, and children's needs.
Highlighting Italy’s role in the company’s European growth, Michael Greenberg, President, Skechers, emphasizes on the store's strategic location to connect with both tourists and locals.
This new store takes’ Skechers total store count in Italy to over 40, including four in Milan, and is supported by brand ambassadors like Fabio Cannavaro and Benedetta Parodi.
Emphasizing on the store’s strategic location, Sergio Esposito, Country Manager, Skechers Italia, says, the store is expected to register high foot traffic Corso Buenos Aires is a a major shopping street and accessible via Milan Centrale and Lima metro stations.
