Fila will hold its first ever runway show at the next Milan Fashion Week, set to take place from September 18 to 24, 2018. The brand's debut runway show will be led by Antonino Ingrasciotta, who became Fila's creative director last year. The brand will also organise an exhibition at Milan cultural institution La Triennale, an event that will present the heritage and history of the label as well as its plans for the future. The brand was acquired by a South Korean businessman via Fila Korea in 2007 and seeks to up its prestige and desirability through collaborations with designers such as Jason Wu, Anna Sui and Gosha Rubchinskiy. At February's Milan Fashion Week the brand even made an appearance at Fendi's runway show, with the Italian luxury label emblazoning a capsule collection with the red and blue Fila logo.

Fila is currently distributed in Europe through master licencee Dosenbach-Ochsner. In 2016, the brand hoped to see sales in the region increase by 10 per cent per year to ultimately reach a total of €620 million in 2020. However, as the label sees a resurgence of interest in its offering thanks to the popularity of the nostalgic 90s trend, it could well surpass this target.