The Swimwear Association of Florida has cancelled its plans to host an October edition of SwimShow in Miami. The association has launched a digital edition of the event, which made its debut on July 11. The virtual offering will run through the end of the year, with hopes that a return to a physical model will be possible in July 2021. The platform will be constantly updated with new imagery, look books and sheets as vendors continue to have collections.
In May, the association had cancelled its July event at the Miami Beach Convention Center during Miami Swim Week due to the uncertainty surrounding the COVID-19 pandemic. The event would have celebrated its 38th annual edition had it not been canceled.
One of the largest of its kind in the world, the SwimShow attracts more than 7,500 buyers, manufacturers, designers, corporate personnel, press, bloggers, influencers, fashion consultants, stylists, VIP’s and other fashion industry leaders from over 60 countries across the globe to showcase brands and create business opportunities.
