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Footwear brand Hi-Tec launches apparel

Footwear brand Hi-Tec is launching its first men's and women's apparel collection this fall.

Hi-Tec partnered with Tharanco for the coed apparel collection which includes hoodies, button-down woven and thermal shirts, fleece, hooded jackets, pants, vests and outerwear.

Hi-Tec is also launching accessories, which include beanies, socks, hats and gloves. The company partnered with Interbrand to manufacture the accessories.

Hi-Tec is a part of Cherokee Global Brands. Tharanco specializes in providing fashionable clothing that utilizes the latest trends and fabric technologies. Interbrand is a global accessories company with specific expertise in socks, headwear, gloves, scarves, and leather goods.

The collection pulls inspiration from Hi-Tec's performance footwear, with features including waterproof and windproof fabrics, sun protection materials, and heat retention and wicking fabrics. Adjustable sleeves, invisible zippers, and shirt tails in woven shirts that double as sunglass cleaners are some of the other tech features in the line.

Cherokee, founded in 1973, is an American family brand offering classic and California casual comfort. Cherokee is partnering with industry-leading footwear, apparel and accessories specialists to ensure that the full potential of its Hi-Tec portfolio is realized. Partners like Carolina Footwear, Tharanco and Interbrand will allow Cherokee to quickly scale its newest outdoor and active lifestyle brands across multiple channels and categories.

 

 
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