Forum for the Future, along with several industry partners which form the Cotton 2040 coalition have launched a new online guide to facilitate increase in sustainable cotton sourcing. The online guide – CottonUP -- provides accessible delivery, reduces the time and resources necessary for brands to investigate and understand which type of cotton to source from which supplier.
The project also addresses a long-standing need in the industry for clarity around cotton sourcing options by providing brands and retailers with the resources to help them go further, faster. Sustainability non-profit Forum for the Future took the lead on the project, with funding from the C&A Foundation.
The Cotton 2040 coalition behind this new industry tool comprises brands and retailers, industry standards bodies, and industry-specific initiatives. M&S, Target and Aditya Birla Fashion Retail make up the brand contingent, with BCI and Cotton Made in Africa (CMiA) and Fair-trade amongst the group of industry organisations and initiatives which form the coalition.
