French cashmere brand Kujten is making its US debut with a new store in New York. Currently having over 50 boutiques across India, the brand will open its store on the Madison Avenue in the city's Upper East Side,

The new store will feature Kujten's complete collection of women's, men's, and accessories lines. The interiors of the store have been designed to reflect the brand's signature identity of contemporary luxury and minimalist design.

Kujten's move into the US market follows a successful collaboration in 2024 with Los Angeles-based tattoo artist Dr Woo. The partnership laid ‘0the foundation for a genuine relationship with the American audience,’ as per a company’s press release.

Founded in 2012 by Carole Benaroya and Stéphanie Eriksson, Kujten was created with the mission to break away from cashmere's traditional image and breathe new life into it. The founders sought to incorporate statement pieces and diverse cultural influences into their designs, all while embodying their core values of ‘freedom, creativity, and sharing.’