Freudenberg Nonwovens, one of the world’s largest producers of nonwovens, with 21 manufacturing and processing sites in 13 countries has spread its wings to Brazil. It is one of the group’s strategic growth markets Freudenberg is looking at gaining market share there. The company is commissioning a new manufacturing plant for Technical Products and Hygiene market segments, underlining the significance of the South American region.
The move will pave the way to harness further opportunities to increase profitability in the niche hygiene market segment and enhance sales. Also it will help in expanding the product portfolio with special solutions, such as printed or especially light, cotton like nonwovens. Freudenberg hopes to manufacture even better specialist hygiene products in the future by using tried and tested nonwovens technology.
The Freudenberg group is expanding its commitment to the automotive industry by commissioning a new production line for thermoplastic high performance components in Diadema.
Following the US, China and Japan, Brazil forms one of the largest automotive markets in the world. Experts expect an increase in vehicle production by 12 per cent to 3.8 million manufactured vehicles in 2014. Over the last few weeks, several automotive manufacturers have announced their intention to build new assembly plants there, and to serve the higher demand.
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