G-Star Raw, a Dutch denim brand, has launched a 12-piece collection designed with the help of Midjourney, an artificial intelligence app.

The app works from prompts input by humans, in this case G-Star Raw designer. The collection was born from the brand’s creation of a digital fashion group, which aimed to explore the potential of AI in design as a creative outlet and a means of reducing waste.

The AI-generated collection includes a “world’s first garment” designed by AI and created in reality: the AI Denim Cape. The piece, made from premium raw denim, is a dramatic couture-like design with bulbous embellishments and functional layering.

It features futuristic 3D ‘G’ shapes on the arms, an adjustable waistband, detailed stitching patterns on the chest and subtle G-Star branding on the left interior section. The cape was created by hand in the G-Star atelier, and G-Star believes that the future of fashion involves enhancing the creative process with AI, rather than taking it over.

The brand plans to experiment more with AI innovation in the future.