Pitti Immagine Uomo in Florence set the stage for an innovative collaboration between Isko, the leading denim innovator, and Gabba, the Danish heritage denim brand. The duo debuted a collection that fuses timeless design with everyday functionality, centered on Isko’s latest technological advancement: SelfDry.

SelfDry is a revolutionary denim finish that reduces drying time while maintaining the raw, authentic texture of denim. Inspired by Japanese craftsmanship, it reimagines classic denim with a modern edge. Gabba utilized SelfDry to craft a versatile lineup of nine styles, including jeans, jackets, kimonos, and accessories. Each piece showcases the durability, simplicity, and elevated aesthetic of SelfDry fabric.

One standout item is ‘The Supernormal Denim Bag,’ a sleek and functional raw denim bag designed to meet the demands of everyday life. A supersized version of this bag takes center stage at Gabba’s booth (Cavaniglia Pavilion, booth 16) at Pitti Uomo, offering visitors a striking visual representation of the collaboration.

Following its Florence debut, the display will tour major European fashion weeks, including Copenhagen, bringing the innovative Gabba and Isko collection to a wider audience. This partnership underscores the potential of denim innovation to combine tradition and practicality with modern style.