Europe -based denim and garment maker Genesis’ spring/summer 2021 collection incorporates eco-conscious fabrics such as organic cotton, recycled fabric and polymer. Technical fibers are also in the spotlight. Hyper blue, natural cotton colors, flat bright indigo mid shades or urban grey and reactive layers dominate the feeling of the new collection. In terms of looks and treatments the collection has developed several unique interpretations such as engineered garments, digital laser patterns, wester silhouettes, workwear, soft dyes, contemporary stripes, dirty green cast and eco-acid wash. This is a collection where technology and tradition meet.
The company has a social responsibility program. This includes services such as a digital payment to facilitate financial empowerment of workers through a dedicated transparent mobile banking service for all employees. The subsidized shop ensures authenticated and hygienic products directly from the mills at a very affordable price for all workers. Some of the other facilities include medical service and child care. Genesis aims at targeting the high fashion denim market in Europe. It has released a high-end capsule collection.
Genesis based in Europe is a denim and apparel garment manufacturer which caters to leading fashion brands in the European, US, Asian and Russian markets like Diesel, G-Star Raw, Jack & Jones, C&A, Celio, Zara, Target, VF and Gap.