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GFA unveils new campaign to drive sustainability awareness

As per Pulse of the Fashion Industry 2019, by 2030 global apparel and footwear industry will grow by 81 per cent, exerting an unprecedented strain on planetary resources. If the pace of progress in sustainability does not increase, the harmful consequences of fashion will become even more challenging to overcome.

To deal with this issue, Global Fashion Agenda (GFA), the world's foremost leadership forum for sustainability in fashion, has unveiled a new campaign that brings together leading voices from across the fashion industry to drive awareness and inspire action on sustainability.

The campaign includes prominent leaders such as Arizona Muse, model, ambassador and consultant; Katharine Hamnett, CBE, designer and activist; Marie-Claire Daveu, Chief Sustainability Officer and Head of International Institutional Affairs, Kering; Anna Gedda, Head of Sustainability, H&M Group; Samuel Ross, founder and designer, A-Cold-Wall*; Julia Ormond, actress and founder, ASSET; Connie Nielsen, actor and activist; Tim Blanks, Editor-at-Large, The Business of Fashion; Wilson Oryema, artist, writer, activist and model, etc.

 
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