Home textile player GHCL will launch its own brand next fiscal. This will be a private retail brand for home decor and lifestyle products. It will be targeted at the domestic market and is likely to be pitched against other home textile brands like Bombay Dyeing and Welspun.
GHCL already has a tie-up with Perry Ellis International for the brand Laundry by Shellie Segal for bedding products which include flat sheets, sheet sets, duvet covers and coordinating shams for customers in the US and Canada.
The total turnover of GHCL for 2014-15 was around Rs 2,400 crores, which it anticipates to grow to around Rs 2,500 crores in 2015-16. Of the total turnover, the textile segment contributes around 40 per cent. The textile division is a vertically integrated manufacturing facility with spinning, wide width weaving, continuous fabric processing and cut and sew facilities for manufacturing premium quality bed linen.
The spinning unit is located near Madurai in Tamil Nadu while its home textile manufacturing is located near Vapi in Gujarat. In time GHCL wants to gradually build its own brands in the domestic market, thereby creating a niche place for its products.