The digital textile printing market is likely to miss its financial targets for this year as COVID-19 continues to disrupt supply chains across the industry. A report on the global digital textile printing market by Future Market Insights shows, the industry faces a huge demand decline due to the pandemic. It is currently building essential operational flexibility to survive.
The pandemic is also encouraging workplaces to shift operations to a digital platform. To survive increased competition, workplaces are creating a conducive environment to enable the digital textile printing market to transform operations. A new ESOMAR-certified market research and consulting firm’s market intelligence report pegs global digital textile printing market’sgrowth at 16.3 per from 2022-2029. Most of this growth will be driven by growing dominance of the printing sector in developing markets such as China, Mexico, and India. Technological advancements is also driving the growth of digital textile printing.
US, Canada to dominate future growth
With flexography and lithographic printing technology providers shifting to digital textile printing, the technology is slowly but firmly consolidating in the industry. The industry is likely to grow consistently over years with the US and Canada offering lucrative opportunities to manufactures.
During the forecast period, the direct to fabric (DTF) segment is expected to grow at17.5 per cent CAGR. Demand for digital textile printing is likely to surge despite higher primary set-up cost. An increase in orders for shorter run lengths will create multiple jobs and an increased need for regular plate changing.
Most of the growth in global digital textile printing market will be concentrated in North America and East Asia.Lately, it has become important for digital printers to determine the most suitable equipment type and run lengths. To achieve this, print service suppliers are concentrating on digitizing their printing processes.
Catering to exclusivity demands
Earlier, high-fashion clothing was launched physically at various fashion weeks. Over the last few years, high-fashion brands incurring H&M and Zara have joinedthe digital movement with unique and outbound designs. Digital textile printing techniques help high-end fashion brands meet demand for exclusive pieces of clothing. It gives them an opportunity to boost their market growth.
Digital textile printing technologies also enable designers to create unique designs of high-quality, expands their creativity and enables them to create futuristic designs.
Demand for signs and display printers rises
Growing demand for signs and display printers is giving a boost to digital textile printing technologies. Creating reliable, efficient, and low-cost products, these technologies are being adopted in outdoor, indoor, wall décor, and event décor segments. Manufacturers are also planning to increase short-run digital print jobs for events, team uniforms, corporate clothing, etc.
