Gucci has appointed South Korean singer Lee Know as the brand’s new global ambassador. This move strengthens the brand’s relationship with the K-pop sensation and Stray Kids member.
Know has frequently sported Gucci attire at official engagements and in various editorial features. His attendance at the Florentine brand’s Cruise 2025 fashion show in London last year further cemented his ties with the Kering-owned company. In his new capacity, he will play a more central role in Gucci's upcoming events and initiatives.
Since his debut with Stray Kids in 2018, Know has emerged as a versatile and multifaceted artist, making his mark not only as a performer but also as a talented songwriter and composer. Formed by JYP Entertainment through a 2017 reality show, Stray Kids has rapidly ascended to become one of the biggest acts in the music industry. The group comprises seven other members: IN, Bang Chan, Changbin, Hyunjin, Han, Felix, and Seungmin. Following their debut EP release in January 2018, the band's trajectory has been consistently upward.
The group's musical success has been paralleled by increasing attention from the fashion world. Recently, IN was named an ambassador for both Bottega Veneta and Damiani. Similarly, Fendi has tapped Bang Chan, Versace has partnered with Hyunjin, and Louis Vuitton has brought on Felix for similar brand ambassador roles, highlighting the strong influence of Stray Kids members in high fashion.
