Gucci has partnered with The Lion Share's Fund to support wildlife conservation and tackle the crisis in nature, biodiversity and climate change. A program established in June 2018 by the United Nations Development Programme (UNDP), the Fund aims to raise over $100 million annually for next five years by asking brands to contribute 0.5% of their media spend every time an animal is featured in their advertisements. Marco Bizzarri, President and CEO of Gucci, said: “The Lion’s Share Fund is an important addition to our conservation strategy. Nature and wildlife provide Gucci with inspired creation that is an integral part of our narrative through our collections and campaigns. With the increasing threats to the planet’s biodiversity, groundbreaking initiatives like The Lion’s Share Fund have the potential to be transformative by organically connecting the business community with direct action to protect our natural habitats and most threatened species.”