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H&M Group launches apps with Google and HoloMe

H&M Group is launching two new “cutting-edge” technology features which have been created in collaboration with Google and HoloMe.

The first technology feature is H&M Home Stylist, which has been created in collaboration with Google. The voice application from Google Assistant provides personal styling suggestions, mood boards and inspiration for every room in the home, and will mark the first voice applications to be released within the fashion and interior segment.

The app will be available when you ask the Google Assistant to talk to H&M Home Stylist on your phone, and to make the experience even more personal the application will have an exclusive human voice.

In addition, the H&M group brand Monki has partnered up with HoloMe to explore the creation of high definition human holograms in Augmented Reality, which will go in test today and will be accessible through a smartphone or tablet with minimal data usage, turnaround time, and processing power.

The app will offer images of nine selected Monki outfits, which have been enhanced with effects in 3D, allowing the viewer to monitor the garments in great details and experience the holograms as being present in the room.

 
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