In its latest installment of the beloved designer collaboration series, H&M has unveiled an exciting partnership with the up-and-coming brand Rokh. Renowned for its inventive twists on wardrobe essentials under the discerning direction of Korean designer Rok Hwang, Rokh is celebrated for its cleverly customisable designs exuding unconventional elegance.
Available in selected stores and online at hm.com starting April 18, the Rokh x H&M spans across womenswear, menswear, and accessories. It prominently features Rokh's adaptable hallmarks, showcasing everything from double-layer trench coats to detachable-hem dresses, alongside figure-flattering corset-style pieces and whimsical office-inspired bags and statement jewelry.
Rokh represents a new wave of Korean designers whose blend of conceptual and wearable fashion is captivating the industry, says Ann-Sofie Johansson, Creative Advisor and Head of Design-Womenswear, H&M.
Rok Howang, Creative Director, Rokh, says, the brand’s designs embody a timeless aesthetic with innovative construction techniques.
