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Heimtextil Columbia highlights the region’s potential in home textiles

 

The recently-concluded maiden edition of Heimtextil Colombia highlighted the region's potential in the home textiles, interior design, and hospitality sectors, with business opportunities expected to materialise in the short to medium term.

Organised under the auspices of Messe Frankfurt, the event attracted over 4,500 specialised visitors, including 1,200 national and international buyers, and 118 exhibitors. It successfully connected key players from Colombia's textile and interior design industries with leading companies from Latin America, Europe, and Asia. This first edition showcased the synergy between Colombian brands and the production expertise of manufacturers and suppliers from over 15 strategic markets. As Sebastian Diez, CEO, Inexmoda states, Heimtextil Colombia demonstrated the region’s distinct value proposition and its ability to engage with a global market.

The exhibition featured innovative and sustainable solutions for home textiles, furniture, decor products, space concepts, and sensory experiences. It featured notable contributions from countries such as Argentina, Brazil, China, India, Italy, Pakistan, Singapore, Spain, and Turkey. Colombian brands from Bogotá, Medellín, Cali, and Barranquilla also made a significant impact with their distinctive designs.

Heimtextil Colombia facilitated cultural exchange, networking, and knowledge-sharing among 1,200 buyers from the Americas, Europe, and Asia. The event highlighted the national industry's potential to enhance its global competitiveness through its unique DNA, biodiversity, material diversity, quality, creativity, and strategic location.

Licensed to host Heimtextil Colombia, Inexmoda infused the event with a Latin-American flavor through initiatives like ‘Creative Colombia’ and ‘Kitchen by Heimtextil’. ‘Creative Colombia’ featured proposals from 10 Colombian brands, presenting various household spaces such as bedrooms, living rooms, dining rooms, kids' rooms, and backyards. The tradeshow also highlighted the kitchen as a crucial family space, blending cooking experiences with home textiles, etiquette, and Colombian culture.

The ‘Knowledge Set’ offered 14 conferences, talks, and stands focusing on hospitality, the future of habitat and environment, sustainable business strategies, and consumer-centric product creation. Additionally, the ‘Trends Forum’ unveiled three trends for the 2024/2025 season, inspired by nature, technology, and biotechnology.

With Heimtextil Colombia, Inexmoda advances its goal of internationalising national brands and companies, exploring new categories where the Colombian identity and DNA shine.

 

 
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