This year Cotton Council International (CCI) for the first time promoted the Cotton Leads program at the Heimtextil trade show in Frankfurt, Germany. Cotton Leads is a program that is committed to responsible cotton production. It stresses on sustainability, best practices and traceability in the supply chain. The program is initiated by Australia and the United States. It offers manufacturers, brands and retailers a reliable cotton supply chain solution and confidence that their raw material is responsibly produced and identified.
The Cotton USA booth attracted visitors from all levels of the cotton and home textiles industry and 10 companies from Europe and Turkey signed on to the Cotton Leads program during the show. Heimtextil attracts retail buyers as well as the first levels of the cotton supply chain from merchants to mills. The Cotton USA booth at Heimtextil was an important opportunity for CCI to present the global Cotton USA marketing and licensing program to all segments of the cotton supply chain based on the fact that many key companies in the cotton home textile industry are vertically integrated.
Heimtextil is the world’s leading trade show for home textiles. Cotton Council International staff and representatives from the US, Europe and Turkey attended Heimtextil exhibition during January 8 to 11, 2014.
www.heimtextil.messefrankfurt.com/
