The three-day B2B trade show ‘HGH India 2015 kicked-off’ in Mumbai yesterday at the Bombay Exhibition Centre. More than 400 brands are showcasing innovations in home products to Indian home product retailers. 18,000 professional trade-visitors from all over India are expected to visit to get a glance of the comprehensive product range on offer.
Innovation in home products on offer
The exhibits, both Indian and international brands are focusing on increasingly differentiated needs and preferences of Indian households with their exclusive range. Elaborating on the concept, Arun Roongta, CEO of Texzone Information Services the organising company says, “The Indian home product market is growing and differentiating rapidly since Indian families now pay more attention to their homes and are quite sophisticated buyers.”
Leading brands like Spaces, Portico, Spread, Swayam, Esprit Home, Tom Taylor, Tangerine, Maspar Dicitex, G.M. Fabrics, R.R. Décor, G.M. Mills, Marshall, Marvel, Obsession, Borosil, Princeware,Lock-n-lock, Roxx, Noritake have launched their new collections at the show.
Popular Indian companies like Trident, Textrade, Welspun, Rug Republic, Dicitex to international brands like Rosetti, Jyupal, Designers Guild (UK), Zimmer & Rohde (Germany), are present at HGH India to introduce their latest offerings. Brands have come from Italy, Germany, Spain, Belgium, France, UK, Czech Republic, USA, Canada, Australia, China, Turkey, Hong Kong, UAE and other countries.
Exclusive platform for home products business
The event has four home product categories on display: home textiles, home decor, houseware, and gifts providing a comprehensive offering for professional buyers. Today, the majority of Indian home product retailers and institutional buyers offer comprehensive solutions to customers by integrating more products in their merchandising. HGH India as sourcing platform provides a one stop solution for retailers, who offer integrated housing solutions as well as specialty retailers, who concentrate on products like carpets or mattresses.
As a trend orientation for buyers and product developers, the HGH India Trend Team gives it's view of home product trends for the Indian market. It is unique for India and at par with global forecasts. Five themes of home decoration styles are explained and demonstrated with live products. Manufacturers, brands, retailers and other professionals in the home business can connect their products and style views to the aspirational Indian consumers through the defined five styles titled ‘Panchtatva’.
Just three editions old, HGH India has established itself as professional and result-oriented trade show with a clear focus on the Indian market. Almost 95 per cent of the 300 exhibiting brands and manufactures from India and 27 other countries were impressed with the easy access to high potential business partners and trade buyers. More than 15,500 serious trade visitors from 325 cities and towns across India visited HGH India 2014.
