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Highest valuation growth brands in 2018

According to the Brandz Top 100 ranking, Dior, Gucci, JD.com and Abibaba recorded the highest growth in valuation in 2018.

The total cumulated value of these brands increased by 21per cent in a year, reaching $4.4 trillion. Among fashion, luxury and apparel brands, LVMH ranked 26th, Nike 29th, Hermès 39th, Zara 42nd, L’Oréal 44th, Gucci 54th and JD.com 59th.

Also listed were Ikea in 76th place, Ebay in 88th and Adidas in 100th.

The survey was conducted by Kantar. The retail category grew by 35 per cent, thanks to the e-commerce boom.

Technology and tech-related brands like Amazon, Alibaba and Ebay dominated both the retail category and also the Top 100 overall ranking, in which they accounted for more than half of the cumulated value.

 

 
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