A pioneering force in textile technology, Hologenix has collaborated with renowned global sporting goods retailer Decathlon to unveil an activewear collection. The new innovative collection leverages the power of infrared technology to enhance athletic performance and aid in post-workout recovery. This collaboration marks the successful fusion of Hologenix’s Celliant® technology with Repreve® Recycled Polyester innovation.

The Celliant technology operates by converting the body’s heat into infrared energy, thereby promoting local blood circulation and boosting cellular oxygen levels. The fabric used in the training apparel is a unique blend of new polyester and recycled plastic bottles, made possible through the integration of Celliant into Repreve recycled Polyester fibers.

Seth Casden, Founder and CEO, Hologenix, says, the company remains committed to promote a healthier world through strategic collaborations like the one with Decathlon. Such partnerships exemplify the potential of technology and brand synergy in advancing individual well-being, he adds. 

The newly introduced training set offers athletes an advanced activewear solution that empowers them to achieve new performance milestones. Through their combined technological expertise, both companies can not only enhance athletic performance but also reshape the landscape of the sports industry. Known for its inclusive sports philosophy catering to athletes of all levels, Decathlon is now delving into offering high-performance technical gear for expert users, capitalising on the Celliant infrared advantage.

Andy De Laender, Product Manager, Decathlon, highlights the strategic decision to collaborate with Celliant, recognising the growing demand among athletes for apparel that can elevate their training experiences across the United States and Europe.