Technavio's latest market research report, titled "US Hosiery Market 2023-2027," predicts substantial growth in the US hosiery market. The market is expected to increase by USD 2,992.99 million between 2022 and 2027, exhibiting a compound annual growth rate (CAGR) of 3.95%. The comprehensive report analyzes the market, encompassing key drivers, major trends, and challenges. 

The report highlights the intense competition within the market, prompting vendors to implement growth strategies like promotional activities and increased advertising expenditure. Market positioning is emphasized, showcasing strategies employed by leading vendors such as Gildan Activewear SRL, Spanx LLC, and Wells Hosiery and Apparel USA. 

Driving market growth are factors such as the high demand for designer and soft hosiery products, especially those made from organic and natural materials. Additionally, the report identifies a significant trend of increasing demand for socks in the healthcare industry due to the rising prevalence of chronic diseases. 

However, changes in trade policies pose challenges to market growth, particularly with the influence of China as a major market contributor.