One of the global luxury fashion brands Hugo Boss, has joined more than 460 partners from across the global textile supply chain to join the ‘Cotton Leads’ program, which aims to raise awareness of responsible best practice in the USA and Australian cotton sectors.
Members of the initiative include US retailers such as Macy’s, Target, Kohls, Aeropostale, Brooks Brothers as well as a host of suppliers to the global cotton textile supply chain.
The Cotton Leads program says it intends to raise awareness of responsible cotton production practices; strict regulations that protect the environment and people, and points to nation-wide cotton research and development programs and sustainability benchmarking that are common to both the US and Australian cotton sectors.
Cotton Australia CEO Adam Kay noted that brands and retailers are demonstrating a genuine desire to deliver products made from responsibly-produced raw materials, but also acknowledged it is not the only sustainable cotton initiative on the market.
Just as Hugo boss is a leading global fashion brand, the Cotton Leads program leads the way in both responsible cotton production, and the sharing of best practices and other educational resources with the global cotton community.