In view of the growth of online retail market, German luxury fashion house Hugo Boss aims to generate online sales over €400 million come 2022, as compared to revenue of €151 million garnered in 2019. To achieve this target, the brand plans to expand its online operations in 24 new markets this fiscal. The countries to which the label aims to expand include: Australia, Japan, Hong Kong, Poland, Portugal, Canada and Mexico in August.

The brand also aims to set up its Indian online store in August too. However, the brand will continue to focus on further extending the concession model in the coming years, especially in the Asia-Pacific region. This year alone, Hugo Boss is targeting the conversion of seven partnerships, which if successful, will contribute at least €200 million to the company’s online revenue by 2022.