A leading company in advanced textiles and chemical products, Hyosung TNC has collaborated with lifestyle wear expert Gritti to launch new and innovative materials in the intimate apparel market. The two companies signed a technical research business agreement at Gritti's headquarters on March 24, 2024 initiating a collaborative effort to improve product offerings through state-of-the-art fabric technology.
The first product launched by the joint venture company includes AquaFresh25, a high-performance fabric that blends Hyosung TNC's cooling nylon yarn, ‘Creora Aqua-X,’ and functional spandex, ‘Creora Fresh.’ This material has been successfully used in Gritti's Gamtan Bra, demonstrating the partnership's capability to deliver exceptional comfort and functionality in intimate apparel.
Expressing his excitement over the partnership, Kim Chi-hyung, CEO, Hyosung TNC, says, the company will continue to strengthen its collaboration with Gritti in the field of technical research, new product development, and launches.
The agreement focuses on incorporating Hyosung TNC's high-performance fabrics into Gritti's key brands, including Wonderbra, Playtex, and Just My Size. This strategic move aims to broaden the use of innovative materials across Gritti's entire product range, providing consumers with enhanced comfort and performance.
