The US subsidiary of Indo Count Industries (ICIL), Indo Count Global (ICG) has re-launched Wamsutta as a direct-to-consumer (DTC) brand. The company makes Wamsutta’s products available at wamsutta.com in the United States.

Indo Count acquired the Wamsutta brand from Beyond, Inc. in April 2024. This reintroduction marks a strategic move to strengthen Indo Count's presence in the premium segment of the US home textiles market, featuring an updated product assortment and refreshed brand positioning.

Founded in 1846, Wamsutta quickly rose to become a preeminent American producer and, eventually, the world's largest cotton weaving plant. Beloved by millions, the brand became a household name and a category leader in bedding and bath products. The re-launch aligns with Indo Count's strategy to leverage heritage brands with high consumer awareness and reposition them for modern growth through a digitally led, vertically integrated approach.

According to Mohit Jain, Executive Vice-Chairman, Indo Count Industries, the brand Wamsutta has always stood for quality and comfort that endures. Now, with a refreshed brand, premium positioning, and the direct-to-consumer channel, it connects with a new generation of consumers while honoring the brand's legacy, he adds.

The new wamsutta.com platform showcases a curated selection of premium bedding and bath products, emphasizing quality, simplicity, and timeless design. Indo Count's deep commitment to quality, sustainability, and customer-first service underpins every product offered. The DTC model enables Indo Count Global to directly engage with customers, gather real-time insights, and build long-term brand equity through digital storytelling and product experience, all while delivering timeless comfort and enduring quality.

Established in 1988, Indo Count Industries (ICIL) is a world-renowned home textiles company and globally the largest manufacturer of bed linen. With state-of-the-art manufacturing facilities in India and the United States, ICIL ensures superior quality across its fashion, institutional, and utility bedding segments. The company maintains a strong global presence with offices, showrooms, and distribution centers in New York, Charlotte (the US), Manchester (UK), and Dubai (UAE), complemented by a growing e-commerce footprint in the US, UK, UAE, and India.