The recently concluded ‘Immagine Italia 2016’ under garments trade fair that took place in Florence hosted around 250 brands exhibiting their latest products. Prominent among them were the most prestigious companies in the national and international market, with 30 per cent coming from France, Spain, Germany, Austria, Belgium, Switzerland, Poland, Slovenia, Latvia, the Netherlands and Brazil.

Fashion has become the main stay for the fair, with lingerie and accessories on display and paraded on catwalks, closely interlinked with latest fashion trends. The shows featured a variety of luxurious and modern looks. The Chamber of Commerce of Pistoia this year, follows an internationalization strategy aiming at increasing the number of foreign buyers coming from 17 countries all over the world viz. Saudi Arabia, Turkey, Egypt, Russia, Ukraine, Czech Republic, Poland, Lithuania, Belgium, Malta, Cyprus, Greece, France, Germany, England, Spain, Portugal, and Lebanon. Among them are luxury boutiques, department stores, retail shops, online stores, chain stores, commercial agents, distributors and importers.