The inaugural edition of the Genova Jeans Week, to be held from Oct 01-04, 2024 in Genova, Italy, will focus on fashion, sustainability, art, and edutainment.
Conceived by the City of Genoa, this new format of the event will transform it into a vibrant, multi-day celebration featuring workshops, conferences, exhibitions, art installations, and even a jeans-themed party.
Conceived by Manuela Arata, Chairperson, Advisory Board, the new format will expand the scope of the event, extending its duration and incorporating new locations throughout Genoa's historic center, alongside a more extensive lineup of events and partners.
The event will also provide an opportunity to delve into the origins of jeans, its historical connection to our city, and its evolution into a beloved garment embraced by people of all ages, says Deputy Mayor PietroPiciocchi. The event would also serve as a platform for businesses in the fashion and textile supply chain to exchange ideas, while also promoting urban and social revitalization in Genoa, he emphasises.
Featuring over 50 events focused on music, art, fashion, and craftsmanship, Genova Fashion Week will be based on the overarching theme of recycling and reusing textile materials. One of the highlights of this fashion Week will be the JeanLab on Via Pré, where artisans will host workshops on various applications of denim. The Darsena area will serve as the central hub, hosting the Jeans Village.
Additionally, the city will come alive with exhibitions and art installations in various locations, including the PalazzideiRolli, industrial spaces, the University Library’s Art Nouveau halls, and city museums.
The Customs and Monopolies Agency will host discussions with companies and entrepreneurs from the fashion and textile industry, focusing on sustainable, creative, and innovative production processes for denim garments. The agency’s headquarters will also feature the exhibition ‘The Jeans Backstage. Beyond Your Blue Jeans,’ showcasing the intricate work behind denim production, in collaboration with selected companies, start-ups, and young designers.
The Diocesan Museum will present a new Arte Jeans exhibition, featuring contemporary works created with Candiani Denim fabric. Additionally, a window display competition themed ‘Jeans is Forever’ will involve retailers, aiming to raise awareness about responsible consumption and the durability of denim.
