India was the partner country at Ambiente, Germany, February 8 to 12, 2019. The show offered Indian exporters a great opportunity to display a whole gamut of home, lifestyle and fashion products. A series of events took place at Ambiente, which included a brand image promotion seminar on India as a profitable destination for sourcing handicrafts, cultural performances, theme setting by designers, a live demonstration by master craftpersons and a GI craft display.

The brand image promotion seminar drew huge crowds as it projected India’s strength as a profitable sourcing destination for handicrafts to buyers who attended the seminar. The cultural performances were one of the main attractions for the august gathering who were mesmerized by the enchanting, lively and colorful performances especially the fusion performances.

The event showcased India as one of the best home, lifestyle and fashion supplying nations in the world. Designers Ayush Kasliwal and Sandeep Sangaru curated these special spaces and set up restaurants using cane and bamboo products of the northeast region. One section celebrated products with everyday designs and another focused on both established and emerging craft entrepreneurs.

India has a huge potential for exports of home décor and life style products and through this fair was able to attract the attention of the world.