Indo Count Industries is revolutionizing its Reloop collection by introducing a range of bedding crafted from regenerative cotton, marking a groundbreaking shift in cotton sustainability practices. 

Regenerative cotton production focuses on holistic farming techniques that boost soil fertility, capture and retain atmospheric CO2, diversify agricultural landscapes, and enhance water and energy management. This remarkable fiber also represents a significant step toward unlocking a myriad of economic, environmental, and social advantages.

By seamlessly integrating regenerative cotton with plant waste-based fibers, each product plays a dual role: revitalizing fragile cropland while simultaneously recovering waste from ecosystems, embodying a comprehensive circular approach.

Gautam Sareen, the President of Marketing at Indo Count, expressed the company's unwavering commitment to pioneering sustainability initiatives aimed at mitigating the environmental impact of cotton agriculture. He stated, "Our Reloop Regenerative Cotton embodies these efforts, aligning seamlessly with nature while bolstering economic viability."

The new bedding collection is available now at Indo Count's New York showroom, located at 390 Fifth Ave, Suite 405.

Here are some additional details about the new bedding collection:

• The bedding is made from 100% certified regenerative cotton, which is grown using farming practices that improve soil health, conserve water, and reduce greenhouse gas emissions.

• The cotton is blended with plant waste-based fibers, such as Tencel and Lyocell, which are made from sustainably sourced wood pulp.

• The bedding is finished with a water-based dye that is free of harmful chemicals.

• The bedding is GOTS certified, which means it meets the highest standards for organic and sustainable textiles.

Indo Count Industries is committed to providing consumers with sustainable bedding options that are both luxurious and environmentally friendly. The new Reloop Regenerative Cotton Bedding Collection is a testament to the company's commitment to sustainability and its dedication to meeting the needs of its customers.