German fashion brand Tom Tailor will design and manufacture some lines in India that will be retailed globally.
These are Tom Tailor Contemporary, in line with Indian motifs on western silhouettes, and Tom Tailor Polo, focused on premium pique polo for men.
The brand works with multiple manufacturers across the globe. Some of the countries are Indonesia, China, Sri Lanka, Vietnam, Turkey and Bangladesh.
Tom Tailor is present in 35 countries with over 1,400 company stores and more than 11,600 other points of sale. It has seven exclusive brand outlets and more than 50 shop-in-shop counters in India. The plan is to open 55 stores in three years. It will look at opening more stores in the four metros to create a stronger presence and will also aggressively expand in Tier I and Tier II cities.
The brand came to India in April 2017 and managed to close the last fiscal with a top line of over Rs 15 crores in the first year of operation.
Ten per cent of the total sales are through the e-marketplace while the majority comes from retail.
Tom Tailor focuses on the industry's best practices resulting in sustainable procurement and sourcing operations.
Inceptra Lifestyle owns the exclusive rights of the brand in India.
