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India participates at Intermoda in Mexico

Intermoda was held in Mexico from January 19 to 22, 2016. This fair is regarded as one of the most important and specialised apparel and textile events in Mexico which connects potential buyers. It was supplemented with a fashion extravaganza showcasing the latest fashion trends on colors, textures, fabrics and merchandising.

The event brought together Mexican and international companies, manufacturers, importers and distributors, and was an ideal place for publicising brand image, besides giving one and all the opportunity to analyse competition, step up sales, launch new products, get to know market trends and expand network of business contacts.

India unveiled her apparel and textile export potential at the fair. India's participation was aimed at strengthening bilateral trade and economic cooperation with Mexico, a strategically located Latin American country bound by the United States to the north and Belize and Guatemala to the south-east. Indian brands exhibited apparel, textile, leather garments, fashion accessories, blouses, skirts, evening wear, woolen shawls, tie and dye items, made-ups, fashion jewelry, wooden block printed garments and terracotta items etc.

The fair aims to provide an excellent business opportunity in high potential Mexican markets, which attract a large number of buyers from North America and Latin American regions.