Ludhiana-based pioneering sustainable manufacturer Rudra Ecovation presented its cutting-edge upcycled range of fabrics at Heimtextil 2025, held in Frankfurt, Germany, from January 14-17, 2025.
The company unveiled a collection of premium sustainable fabrics titled,Anaura. Crafted from recycled PET bottles, the range includes Anaura Home, a range of upcycled fabrics for home furnishings; Anaura Athleisure, a high-performance, eco-conscious fabrics range for activewear and sportswear, and Anaura Fashion, a trendy and sustainable fabrics range blending style with responsibility for fashion applications.
Besides fostering partnerships in international market, Rudra Ecovation aims to strengthen its global footprint by participating in international events like Heimtextil. The participation enables the company to not only showcase its products but also inspire a collective shift towards sustainability says VK Goyal, CEO and Executive Director.
Founded on innovation, Rudra Ecovation operates a state-of-the-art 100-acre facility in Ludhiana, capable of recycling 8.8 million PET bottles daily. This process saves approximately 140,000 metric tons of CO2 emissions annually, making it a leader in eco-friendly manufacturing. The facility produces 320,000 sq m of Anaura fabrics in diverse weaves, widths, and GSMs, along with products like RPET yarn, RPET flakes, and acoustic panels.
An internationally renowned trade fair for home and contract textiles, Heimtextil serves as a global hub for textile innovation and design. In 2025, the event hosted over 3,000 exhibitors and 50,000 trade visitors from more than 60 countries, providing an ideal platform for networking and business expansion. The exhibition enabled Rudra Ecovation to connect with like-minded partners who share the company’s vision for a sustainable future, says Isani Malhotra, Director.
Combining innovation, responsibility, and performance to meet the growing global demand for eco-conscious solutions, Rudra Ecovation continues to lead the charge in sustainable textiles.
