Jaipur-based India Today Fashions is an apparel exporter. The quarter century old company manufactures women’s wear and children’s wear. It works with buying houses in the US, Sweden, Dubai, Australia and Japan. The exporter is also upgrading its CAD system and foraying into the domestic market.
Though Jaipur is a cost-effective garment manufacturing hub, especially when compared to Delhi-NCR, labor shortage is an issue which has forced India Today Fashions to start a new unit in Haryana. Since already some of its job work is being done in Haryana, the company thought of setting up its own factory there. Skilled labor is easily available in Haryana. The new factory will be operational very soon.
Despite initiatives for skill development and training in apparel manufacturing, and the presence of Apparel Training Development Centers, Jaipur has been facing a labor shortage for many years. A big chunk of migratory workers who belong to Uttar Pradesh or Bihar prefer to work in Delhi-NCR rather than Jaipur. Rajasthan has been associated with the production of color fabrics in the Maru-Gurjar tradition since ancient times. A sense of color-aesthetics has led to the use of colors and motifs intended for different occasions.
