India Trend Fair was held in Japan, February 12 to 14, 2020. The trade show showcased Indian-made clothing and accessories to Japanese buyers. The business matching event focused on knitted and woolen clothing as Japan is a major world market for wool, wool blended, and other textile products. The event featured over 300 product categories and over 25 pavilions. Around 500 buyers and over 2,500 visitors attended the event with an approximate mix of 79 per cent industry professionals and 21 per cent local consumers. A wide range of readymade garments and home textiles was on show with the aim of increasing exports to Japan through networking facilitated by the trade show. Participating Indian brands included Poornima Handicrafts, Roha and Velez, among others. Exporters got an opportunity to showcase their products and supply value added products with a special emphasis on products designed to suit Japanese fashion trends and requirements.

Japan is a sophisticated market, leaning towards small-lot and short cycle delivery of supply. Consumption is diversified and quality expectations are very high. High quality and expensive Indian garments are gaining popularity in Japan. Customers like selecting garments that have a different character when compared with dresses and kimono worn at such occasions as weddings and parties.