Confederation of Indian Textile Industry and Cotton Association of India are currently deliberating on the ways to make Indian cotton a global brand.
The proposal, once ready, would be placed before the Textile as well as the Commerce Ministry.
Indian cotton has no brand of its own and hence is unable to carve a niche and earn a premium, unlike US, China or Egypt. The Suvin cotton produced in Tamil Nadu and Shankar 6 produced in Gujarat are both good quality cotton and can be projected as a global brand
Recently, Union Textile Minister, Smriti Irani, asked the domestic cotton industry to come up with a proposal regarding branding of the country’s cotton, primarily aimed at the export market.
