India’s e-commerce marketplace is growing at a compound annual growth rate of 32 per cent.
Factors responsible for this growth include changing purchase patterns, high-intensity online shopping and heightened use of smart phones.

Mobile commerce is growing at an exponential pace. The millennial population has mostly championed this trend across Tier I, II and Tier III markets.

Social media-related commerce in India has been on the rise, with 28 per cent millennials purchasing products due to social media recommendations and 63 per cent millennials staying updated on brands through social media.

Experiential retail offerings have picked up with the use of advanced data analytics, bots and drones, beacons, cloud platforms and virtual reality to understand consumer needs.

Despite the stress faced by the Indian rupee and the rising crude oil bill, the Indian retail market is expected to grow at a compound annual growth rate of 7.8 per cent between 2021 and 2026. Given the strong retail and consumer outlook, India is expected to witness redefining trends in the consumer market which will shape the future of the retail industry. The share of the organised retail market is expected to increase from 12 per cent in 2017 to about 25 per cent by 2021.