Asia Pacific Rayon is the first integrated fiber manufacturer in Indonesia that has the capabilities to produce viscose based on wood derived from sustainably-managed plantations. Trees are harvested within five years for the next cycle of planting and harvesting. Targeting both domestic and international markets, the company’s production across the entire value chain -- from raw materials to resources, technology and design creation – takes place in the country.

Viscose is the third most commonly used fiber in the world. Viscose has been hailed as a sustainable alternative to oil-based synthetic textiles such as polyester, acrylic, nylon and spandex.

Introduced in the late1800s as an alternative to silk, the plant-based fiber, also known as rayon, is inexpensive to make and applicable in many ways, including for casual wear items, denim, socks, bed linen, towels, face masks and wet wipes. Viscose wrinkles easily and may shrink when washed, but it boasts great qualities as well, including being soft, smooth, lightweight and breathable, featuring excellent color retention and absorbency, draping well and being versatile by blending nicely with other fibers.

Globally, China leads the market of viscose fiber producing countries, with India and Indonesia following behind in second and third position.