This season, Eurovet, a leading organiser of lingerie, swimwear and activewear network events, reinvents the show experience offering numerous new elements for its two January shows: Salon International de la Lingerie and Interfilière Paris, which are comprehensive showcase of the market and its innovations. Organisers of the shows say, “Faced with markets undergoing profound shifts, Eurovet trade shows support key stakeholders and visitors in dealing with these changes. Breaking with traditional rules of the game, the Salon International de la Lingerie and Interfilière Paris shows will share their vision and innovative ideas from 20 to 22 January at Paris Expo – Porte de Versailles.”
The Interfilière Paris show offers a preview of innovations processes and experimental research while offering flexibility for brands and retail platforms. The objective of this edition is highlighting expertise and new technology for the world of lingerie. Today, shopping is no longer a purchasing process, rather it is a yearning for a fun filled experience in a meaningful setting and a desire to socialise and have fun.
Nearly 400 brands are expected to participate in the Salon International de la Lingerie which brings together brands, offering a diverse selection that includes essential labels, venerable craftsmanship and multifaceted creativity: luxury collections from designers, young creative brands, must haves names in lingerie and corsetry, sleepwear, loungewear, home wear and ready-to-wear brands, alternative labels, bold ranges and men’s collections. Nearly 180 exhibiting companies will be coming to display their latest innovations at Interfilière Paris.
The lingerie and loungewear selection is expected to showcase innovative designs with the arrival of new European accessory firms such as Soyelle (France) and Preformatex (Spain). New technical stakeholders who were in Paris in July, such as Japanese company Seiren, a seamless shape wear specialist, and Italian company Cadica, an innovative label and packaging specialist, have also confirmed their participation for this session. This year at the Salon International de la Lingerie Wacoal, a Japanese brand is presenting lingerie that is all about beauty, serenity, and innovation.
