With 300 exhibitors from 20 countries, Eurovet celebrated the 10th anniversary on October 20. For the first time during Interfiliere Shanghai, the Interfeel awards were organized. Five companies were awarded for their uniqueness, expertise and knowhow.
The in-depth Asia study held by Eurovet in collaboration with Ubifrance and The French Lingerie and Knitwear Federation, had shown the growth and potential of South East Asian countries as well as the current development of South Asia as important regions for the intimates and beach-wear sectors. This edition had two trend areas, the general intimates focused trend forum as well as the new beach forum. The trend forum ‘Movements’ focused on the intimates sector showcasing the latest fabrics and materials of the exhibitors.
The new initiative of Concepts Paris called Beach-o-logy brought a new forum to Interfiliere Shanghai. The forum focused exclusively on beach fabrics and materials. This new forum exemplifies the growing swim sector in China and Asia.
The Eurovet study took place in 13 Asian countries. During Interfiliere Shanghai and Shanghai Mode Lingerie the results were released to the visitors via five dedicated seminars. Similar seminars will take place at other Eurovet shows around the world. Besides the Asia study seminars, the shows brought full schedule of trend seminars and industry business focused presentations from Concepts Paris, Carlin, Hyosung, Tengfei as well as the Hong Kong Intimate Apparel Industries’ Association.
The three ‘Intimate Extravaganza’ fashion showcases on October 20 were a success attracting a lot of media attention. Some exclusive vintage pieces from ‘Nuit de Satin’ were also showcased on the catwalk as the final. The ‘Lycra Moves Lingerie Treasures’ exhibition at the heart of Shanghai Mode Lingerie had 60 unique vintage pieces of lingerie giving the visitors the opportunity to learn more about the history.
The new ‘business lounge’ format of Shanghai Mode Lingerie which was launched in 2013, was again a success. With approximately 100 business meetings set up for the eight international lingerie and swimwear brands.
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