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Intertextile Shanghai Home Textiles: Trend enlightenment reaches a new high

"Asia’s leading exhibition for home textiles industry to be held from August 24-27, will see around 1,400 international and domestic suppliers. The Autumn edition will again feature InterDesign, following the success of revamped design and trend program last August. With a combination of trend forecasting, conceptual designs, product demonstrations and seminars, the program is intended to benefit the entire home textiles and design industry."

 

Intertextile Shanghai Home Textiles Trend enlightenment reaches a new high

Asia’s leading exhibition for home textiles industry to be held from August 24-27, will see around 1,400 international and domestic suppliers. The Autumn edition will again feature InterDesign, following the success of revamped design and trend program last August. With a combination of trend forecasting, conceptual designs, product demonstrations and seminars, the program is intended to benefit the entire home textiles and design industry. Not only does it provide inspiration and market direction for both exhibitors and buyers, it also allows designers to play a more in-depth role in the home textiles industry.

The InterDesign consists of three parts: Trend Area, Trend Space Installation and Forum Space. Trend concepts for 2017 will be demonstrated and discussed throughout the fair, allowing show participants to have a better understanding on the upcoming market direction so as to take advantage of it for their business.

Intertextile Shanghai Home Textiles new high

Considered as Asia’s top exhibition for home textiles industry, the event will see around 1,400 international and domestic suppliers. Products including upholstery fabrics and other home related items including bedding & towelling, carpets & rugs, sun-protection systems & curtain accessories, digital printing and original service designs & artwork will be on display.

Lifestyle themes by trend committee

The trend committee comprise of experts from the Nelly RodiTM Agency, the internationally renowned trendsetter, and five other specialists from diverse backgrounds including an international home textile brand, a floral designer, brand designers and an architect, has interpreted the latest consumer lifestyle trends from various perspectives. Each expert will share their knowledge, inspiration and exchange visions on trend evolutions considering consumer demand, the retail and contract markets, as well as new technologies. To offer the most suitable trends for the industry, the committee also merged their visions with sociological insights from a study on consumer behaviour. This year’s Intertextile International Lifestyle Trend keyword is ‘Far Away,’ four themes have been developed to express this concept:

Sweet Dreams: Under Nature’s influence, this lifestyle looks to the great outdoors, communes with the elements and cultivates the kind of mystery found in the mild. Realistic Utopias: The ambience is esthetically pleasing, precious and refined. It goes back to essentials. This quest for excellence is reflected in luxurious simplicity and a minimalist, albeit sophisticated, lifestyle. Happy Manifesto: This theme unites folklore, influences and know-how in an energising, stimulating mix. The luxuriance of these associations of graphic and cultural references is positively extravagant. Exquisite Temptation: This design mode has a predilection for collaging shapes in a clash of periods and cultures. Late 19th-century Victorian meets family crests as well as surrealistic and theatrical objects. There’s an esoteric aura and magic in the air.

The committee will select the latest products submitted by exhibitors, with reference to these four themes. Products that are in line with the respective themes will be chosen and be presented through product displays in the Trend Area, providing buyers with real-life examples of the 2017 trends.

Bringing 2017 trends to life

The InterDesign program is set to expand its presence this year with a new presentation, considering the positive feedback from both exhibitors and buyers in 2015: Trend Space Installation. Well-known local designers from the Trend Committee will cooperate with leading industry brands to transform these brands’ products into art installations. Spread throughout the fairground, the installations will bring the four trend themes to life, and provide inspiration for fairgoers for 2017.

Adding to the product and art presentations are the Forum Space and a series of comprehensive seminars. Designers and trend experts are invited to express and exchange their perspectives on topics including interior decorations and market trends, while fair participants can also get more stimulation from a number of seminars about the market and latest technology. More details of these features will be released closer to the fair.

 
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