Invista held its 2017 Lycra fibre Legwear seminar in Yiwu, China. The event’s theme of ‘Lycra Moves Ingenuity’, highlighted the innovative attitude of the Lycra brand, which presented inspirational new ideas, innovations and market insights to invited guests from key mills, brands and retailers in the Chinese market.
Lycra shared their integrated mobile campaign, ‘The Difference that Makes the Difference’ the campaign was designed to raise consumer brand awareness and create a positive brand association through engaging and shareable micro-film content that’s perfect for social media.
Martin Suen Chairman, China Hosiery and Socks Professional Committee of the China Knitting Industry Association, and President, Shanghai EIKO Textile, declared that competing in an ongoing price war is not a sustainable business practice. According to him at present the key to outpacing the competition and winning in the global marketplace is to work with strong suppliers to develop good quality products. He also stressed the importance of continuous innovation of products as consumers are looking for like anti-laddering and every product need to be original and feature benefits.
